NEWS 

Is your Powerpoint diagram lacking in appeal? I also help companies with basic work as well as complex data visualisation. The brief was to transform a standard flowchart into something more appealing. The client also needed to edit, so I always ask if there is a particular piece of software of preference. I work in Adobe Illustrator, Google Slides, Powerpoint, Keynote and 3rd party software if required. 
Exhibition Graphics 
Love it when the exhibition plan comes together! - I don't often see the final of my infographics design and artwork. Good luck Dave Oakes, Powelectrics. #exhibition #artwork #mydesign #infographics #design #dataviz 
It's been a busy few months ... 
It's been a busy few months, but today I'm catching some air to feed the creative mind. I've been working on presentations and informational graphics for several organisations, including a financial company in Zürich, and a sizeable robotic farm launch in the Middle East and worldwide. 
 
I've also had the opportunity to work with a large international team creating presentational materials for a software conference in Paris. 
 
To keep me out of mischief - I've just completed some exhibition work for a UK based electrics company which specialises in Connecting the Internet of Things. All the best for the exhibitions this week! 
 
#creating #presentations #design #informationdesign #paris #financial #launch #powerpoint #googleslides 
 
Ok - this was created a while ago - a timeline infographic showing the faces of the five pound note over the years, from paper to plastic. Designed for FiveSquid.com  
 
 
Every day we are surrounded by dozens of shades of dozens of colours that generate emotions and opinions without us even realising it. When shopping or searching for the right company, the first thing that a customer may notice is colour, so make your branding and logo colourful and eye catching. 
 
Why use colour at all? While there is no black and white formula for creating perfect branding, a black and white colour scheme isn’t the way to go; ads in colour are read up to 42% more than those simply in black and white. 
Whether you have an established business or are just starting up, exhibition events are a good way of getting your enterprise known. They are the ideal opportunity to give your potential customers the chance to see, touch and hear your products and services, or the opportunity to taste samples, if you are in the food or drinks industries. 
 
Once you’ve decided on which show or exhibition to attend, the organisers will inform you about the cost, how many market leaders will be present, what sort of visitors will be attending, the previous year’s attendance and if any media will be there. 
Whether you're shopping in a store or browsing online, you're inundated with hundreds of different options, brands and logos. Those very logos may be what draws someone to your business and makes you stand out. 
 
Before launching Bliink Design, I learnt how useful negative space is in Art and Design while studying at art school. We discovered how essential it is within graphic design, and in particular, how vital it is if you want to create an eye-catching logo. 
People are visual creatures and we use our eyes to gain information from the world around us.  
 
That's why traditional forms of marketing use bright colours and engaging words to attract potential customers.  
 
In our digital world a new marketing tool is being used more and more, the infographic. 
The golden arches with the red background; the silhouette of an apple; and the swoosh of the Nike tick are just a few examples of effective and recognisable graphics which are the corner stones to mainstream branding.  
 
Your logo is your image, your business's identity. Your logo is determined not only by what item or service you're selling, but also by your vision and culture. 
Your brand and presence is really important, it will be seen everywhere, this is why you shouldn't cut corners. 
 
Whether you are a business start-up looking for a corporate logo - or just looking for a logo refresh here is our tuppence worth!... 
 
First things first... Make sure you have a positive business name, check for other companies that may have a similar name to avoid confusion or conflict. What would the initials be should you or others decide to shorten it? Check the website domain name you need is available for your organisation. 
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